January 10, 2019
It's all about New Year's resolutions at Best Fitness.
The company, which has three locations in the Capital Region and six others in Massachusetts and New Hampshire, is focused not only on helping those seeking self-improvement in 2019, but also on building and expanding partnerships with local nonprofits.
After months of fundraising, Best Fitness recently donated more than $15,000 to the American Cancer Society, which organizes the annual Making Strides Against Breast Cancer Walk in Washington Park.
In addition to raising money, the company worked closely with the society leading up to the October event — which last year raised $680,000 — to make sure everything went off without a hitch. Employees also organized teams and participated in the walk.
"We absolutely love working with organizations like the American Cancer Society because it allows us to give back to our community," said Eric Taylor, director of sales and operations at Best Fitness. "We have members affected by breast cancer and almost everyone knows someone who has dealt with this disease."
It's not the first time that Best Fitness has stepped up to help a nonprofit organization.
The company also teamed up with Maple Ski Ridge for its annual "Run the Ridge" 5K mud, trail and obstacle course over the summer.
Three years ago, the ski ridge partnered with Best Fitness, which sponsors the event in support of Special Olympics New York.
Maple Ski Ridge has hosted the 5K mud, trail and obstacle course and 2K family run for seven years at 2725 Mariaville Road in Schenectady. Previous events benefited Albany Veterans Center.
Best Fitness works with several nonprofits each year, with staff driving efforts to raise money and awareness about causes they're passionate about.
The company's Capital Region fitness centers were decked out in pink throughout October, which is Breast Cancer Awareness Month, and employees also sported Go Pink gear. To raise money, the gyms sold T-shirts and water bottles and waived membership/enrollment fees for the month, in exchange for a donation of at least $5.
"This is our October theme, and our employees get excited and really rally around it," Taylor said. "We've been doing this for about five years, and it's something we're looking forward to continuing in the future."
More than 18,000 people came together on Oct. 18 in Washington Park for the annual fundraiser to support the American Cancer Society's efforts to fight breast cancer.
The disease is the most frequently diagnosed cancer in women and is the second-leading cause of cancer death, according to the nonprofit society.
More than 266,000 women across the country will be diagnosed with breast cancer and more than 40,000 will die from the disease this year, despite a 39 percent drop in breast cancer death rates since 1989.
"The event was a moving example how, united, we can make huge progress toward a world without breast cancer," said Chris Falzarano, senior community development manager at the American Cancer Society, in a press release. "Our Making Strides Against Breast Cancer walk helps the American Cancer Society fund groundbreaking research into causes, prevention and treatments for breast cancer, provide free rides to chemotherapy and places to stay near hospitals, a live 24/7 cancer help line and so much more."
Original article posted in the Times Union.